Hey Bear: New Vital Ground Partner Raises Bear Awareness

Hey Bear merchandise
Photo: courtesy of Hey Bear
In addition to selling high-quality activewear, new Vital Ground business partner Hey Bear has a mission of public bear-aware education and support for habitat conservation.

Big Sky Brand Supports Grizzly Conservation and Safety

If you’ve ever gone hiking in grizzly country, you’ve probably yelled “Hey Bear” more than a few times. The phrase is a staple of bear safety, after all, a way to give grizzlies loud notice of your presence in order to avoid accidentally crossing paths.

In the form of Vital Ground’s newest business partner, “Hey Bear” is now much more than a warning shout.

Hey BearBased in the heart of grizzly country in Big Sky, Mont., Hey Bear is a social impact brand advocating safe and responsible coexistence between bears and humans while actively giving back to support bears in their natural habitat. Through public education, support for habitat conservation and sales of high-quality outdoor gear, Hey Bear is a dynamic new force helping bears.

“We share a similar mission and are excited to partner with Vital Ground,” said Megan Paulson, CEO of Outlaw Partners, Hey Bear’s parent company. “It’s a natural fit—Vital Ground has been doing amazing work to provide important habitat connections for bears while fostering healthy coexistence with bears and people. The more people we reach together, the more impact we will make.”

The partnership between Hey Bear and Vital Ground is a strong match, with Vital Ground’s mission of habitat conservation and conflict prevention aligning with Hey Bear’s guiding pillars of bear-aware education and supporting bears in their natural habitat. Under the new partnership, Hey Bear will provide support for Vital Ground’s habitat protection projects by donating 1 percent of their sales to our land conservation work.

“I’m excited about Vital Ground’s new business partnership with Hey Bear, an enthusiastic company that advocates for human-bear coexistence, bear habitat conservation and education,” says Vital Ground Partnerships Director Kevin Rhoades. “Hey Bear’s mission aligns nicely with ours, and we’re eager to develop the relationship further.”

Hey Bear and Vital Ground staff
Staff from Vital Ground and our newest business partner, Hey Bear, at a community outreach event in Big Sky, Mont.

Hey Bear is already engaged in community outreach, promoting bear-awareness at numerous events in the Greater Yellowstone area this summer, including a day of tabling with Vital Ground at the Big Sky PBR Community Day in July.

Meanwhile, Hey Bear’s online store features an impressive range of products bearing the brand’s artistic grizzly logo, from hats, mugs and daypacks to shirts, jackets and other activewear. You can feel especially good wearing Hey Bear knowing that a portion of your purchase directly supports habitat conservation for wild bears in the Northern Rockies and all species that share their range.

From all of us at Vital Ground, a hearty welcome to our newest teammate in conservation and bear-awareness. Learn more about Hey Bear on their website as well as their Instagram and Facebook channels, and before your next outing in grizzly country, head to their store so “Hey Bear” can be on your shirt or your hat as well as the tip of your tongue!

Learn more about business partnerships with Vital Ground…

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