Kodiak Campaigns to “Keep It Wild” With Help From a Star

Zac Efron and Tank the Bear
Vital Ground ambassador Tank the Bear hangs out with another acclaimed actor, Zac Efron, in a recent video announcing Efron's role as Chief Brand Officer for Kodiak. A longtime Vital Ground business partner, Kodiak and Efron are launching a campaign to support grizzly habitat protection for World Nature Conservation Day.

Zac Efron Supports Grizzly Habitat Conservation After Teaming with Tank the Bear

There’s something about grizzly bears that compels the interest of humans from all walks of life. From scientists and artists to businesspeople and Hollywood stars, a great many of us decide to invest in the future of Ursus arctos, our fellow charismatic, complex omnivores with whom we share some of Earth’s most majestic landscapes.

Kodiak Keep It Wild food products and apparel
The Kodiak Keep It Wild collection features food staples and apparel from graphic designer Aaron Draplin.

For several years running, as Vital Ground’s stalwart business partner Kodiak (a.k.a. Kodiak Cakes) has grown its brand, its investment in protecting grizzlies and wildlife habitat has also grown. Now, with July 28 marking World Nature Conservation Day, Kodiak—and a famous new spokesperson—are upping their grizzly game again.

Headlined by the outreach of its chief brand officer, the actor Zac Efron, Kodiak is launching a “Keep It Wild” campaign. This Thursday through Sunday, 100 percent of website sales from Kodiak’s Keep It Wild collection plus a dollar-to-dollar Kodiak match will support Vital Ground’s habitat conservation work.

The collection includes Kodiak’s new line of trail-ready granola bars as well as its classic flapjack mixes, cookies and oatmeal. Conservation supporters can also wear their care as part of the campaign, as Kodiak has teamed with award-winning graphic designer Aaron Draplin on a gorgeous line of grizzly-themed shirts, hats and prints.

Zac Efron modeling Keep It Wild merchandise
Zac Efron models Keep It Wild merchandise with support from Tank the Bear. Items are available for purchase with all proceeds supporting habitat conservation.

“I’m stoked to partner with Aaron Draplin and The Vital Ground Foundation to help preserve precious North American grizzly bear habitats,” says Efron. “Thank you for being a part of this important cause.”

Like many members of the Vital Ground community, Efron’s support for conservation involved witnessing a famous grizzly up close. Earlier this year, Vital Ground ambassador Tank the Bear—a grizzly actor born in captivity, adopted as a cub and trained by Vital Ground co-founders Doug and Lynne Seus—teamed up with Efron to announce the megastar’s new role at Kodiak. The pair starred in two videos posted to Efron’s popular Instagram account, each of which has garnered more than 3.5 million views—the first mimics an interspecies first date, and the second reveals Efron’s skill as a pancake chef.

Now, with Draplin’s art laying a lush backdrop, Efron and Kodiak are launching Keep It Wild, with hopes that the four-day campaign will generate major support for grizzly conservation. Draplin puts it best, echoing why so many of us from all corners of society choose to do our part to help the Great Bear.

“When Kodiak approached me to make a design to help preserve grizzly habitats, I jumped at the chance,” Draplin says. “I know my design is a little thing, but I was so proud to contribute in any way. I hope my poster inspires folks to learn about these majestic beasts, and contribute to keeping them around for generations.”

Learn more about Kodiak Keep It Wild and help the cause!

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