For Each Pound of Grizzly Blend Coffee Sold, a Percentage is Donated to Vital Ground
Twenty-five years is a long time. Most wild grizzly bears don’t reach the quarter-century mark in age. Meanwhile, was your favorite restaurant around 25 years ago? How about your favorite coffee roaster? Ours was. This year marks the 25th anniversary of Vital Ground’s longest-running business partnership. Our foundation’s office was still located in Park City, Utah, back in 1993, when Montana Coffee Traders brewed up its first batch of Grizzly Blend dark roast.
Ever since, the partnership has allowed you—and thousands of others—to support grizzly conservation one pound of coffee at a time. For each pound of Grizzly Blend sold, a percentage is donated to Vital Ground. “We’re proud to support their conservation efforts,” said Heather Vrentas, general manager of Montana Coffee Traders.
Montana Coffee Traders has made a real impact in grizzly bear recovery within the Lower 48. Just think— 25 years ago, the wild grizzly populations within Yellowstone and the Glacier-Bob Marshall area were half their current size, and elsewhere in Montana and Idaho, just a handful of grizzly bears clung to life.
Now grizzlies are returning to historic range where the species hasn’t roamed for more than a century, and they’re beginning to solidify the landscape links needed for a connected and resilient population that will thrive for generations to come.
“Montana Coffee Traders is to be commended for their long-term dedication to the conservation of grizzly bear habitat,” said Kevin Rhoades, director of communications for Vital Ground. “Every time you purchase a pound of Grizzly Blend, you’re contributing to wildlife habitat conservation in the Northern Rockies.”
If you’re in Montana, look for Grizzly Blend at any Montana Coffee Traders’ location or in your local
grocery store. But if not, don’t fear! Your morning cup of Joe can still protect wildlife—just visit coffeetraders.com and order Grizzly Blend shipped right to your door.
From all of us at Vital Ground, a huge thank you to Montana Coffee Traders for a quarter-century together on behalf of the Great Bear!